WE READY is a mobile app built for one-on-one competitive gaming. The concept was bold: create a platform where individuals could challenge each other across different games and compete head-to-head. But before launching, WE READY needed two things: a powerful brand identity to reflect its competitive DNA, and a mobile experience that was fast, intuitive, and ready for scale. We partnered with the team to develop both; from visual identity to full mobile app design and development.
No brand identity or design system in place
Needed a visual language that communicated competition and energy
Required a custom app experience tailored to gamers, not just casual users
Focus on clarity, responsiveness, and in-app user engagement
Platform needed to support user profiles, matchmaking, and game tracking
Logo Concept: Designed a split “W” to symbolize two players in competition; with a knight shape on rotation, hinting at strategy and head-to-head battles
Color Palette: Chose bold, high-energy tones to reflect the competitive nature of the platform
Typography: Implemented a modern, clean typeface that performs across all screen sizes
Developed wireframes and UI flows focused on frictionless user onboarding, matchmaking, and game tracking
Prioritized responsiveness, in-app clarity, and fast user interactions
Designed intuitive tabs for challenges, game stats, profiles, and direct invites
Integrated visual identity elements to create a seamless branded experience
Built the mobile application with clean architecture, scalable for new game categories and features
Optimized for performance and lightweight animations to keep user attention sharp
Provided testing, iteration, and launch support to ensure smooth rollout
WE READY is a prime example of what happens when branding and product development move in sync. By starting with a strong visual identity and carrying that momentum into the UX and app build, we helped create more than just a mobile platform; we built a digital brand ready for battle. This project shows how the right strategy, executed from logo to launch, sets the foundation for user trust, growth, and long-term relevance.
