Al Massa set out to become a name synonymous with timeless beauty, brilliance, and refinement. The brand needed a visual identity that could capture the elegance of fine jewelry; something that felt luxurious, feminine, and grounded in cultural authenticity. We partnered with Al Massa to create a logo and identity that gleams with sophistication while remaining soft, iconic, and unmistakably its own.
No existing visual system to reflect the brand’s luxury positioning
Needed a logo that felt premium and culturally resonant
Design had to embody softness, elegance, and status without overcomplication
The identity needed to scale beautifully across packaging, boutiques, and digital
The inspiration started with the pear-cut diamond; a timeless symbol of grace and femininity
Integrated the diamond shape into an elegant Diwani-style Arabic logotype, creating a seamless visual signature
The result: a fluid, calligraphic mark that balances brilliance and restraint
Chose a muted, luxurious palette; soft ivory, delicate champagne gold, and rich charcoal accents
Crafted a visual tone that elevates without overwhelming, perfect for packaging and boutique environments
Allowed the logotype to act as the hero, with minimal supporting elements to maintain exclusivity
Built mockups across packaging, jewelry tags, storefront signage, and social media templates
Ensured the pear-cut motif could live subtly across materials from embossed surfaces to delicate prints
Maintained flexibility while protecting the premium feel at every touchpoint
With Al Massa, the design wasn’t about adding more; it was about refining until only elegance remained. Through a logo inspired by the cut of a diamond and typography that dances between heritage and modernity, we helped the brand shine with quiet confidence. A mark that doesn’t just represent a business; but a legacy in the making.
