Craftiville is a Shopify development agency built on precision, creativity, and craftsmanship. As a digital-first brand with a human touch, Craftiville needed a bold and modern identity to reflect its role as a trusted success partner for e-commerce businesses and agencies. We developed a tech-forward yet grounded brand system; one that balances digital innovation with a craftsman’s clarity.
Needed a professional and scalable visual identity for a B2B tech audience
Required a logo system that worked across development docs, pitch decks, dashboards, and social platforms
The brand needed to communicate creativity, reliability, and modernity in equal measure
Had to stand out in a saturated tech-agency space without losing warmth or focus
Designed a modern, circular “C” symbol that feels structured and fluid; a nod to both code and craft
Paired the icon with a bold geometric logotype that reinforces clarity and strength
Anchored the identity around the slogan: “Your Success Partner”; communicating collaborative value
Created a focused, tech-smart color system:
#141414 (Dark Black): for strength and professionalism
#FFFFFF (White): clean, spacious, and essential for digital use
#531A83 to #772F93 (Amethyst Gradient): to signal creativity, uniqueness, and digital elevation
Used modern sans-serif type for functionality, readability, and brand consistency
Positioned Craftiville as a supportive, expert-driven partner in the Shopify ecosystem
Built mockups showcasing the brand on web interfaces, mobile app splash screens, team decks, and social headers
Ensured the visual system feels bold and minimal; with room to evolve
Craftiville’s new identity is where tech meets trust. With a logo that feels modern and a color system that brings creative energy, we helped the brand build a foundation that speaks to e-commerce founders, developers, and digital agencies alike.
