Emytaj is offering scarves that don’t just complete an outfit, but carry meaning. Built for women who embrace elegance, depth, and individuality, the brand needed a visual identity that spoke softly but left a lasting impression. We partnered with Emytaj to build a minimalist, symbolic brand system that feels graceful, feminine, and instantly memorable.
No existing identity; the brand was starting from a blank slate
Needed a logo that could feel elegant and symbolic at the same time
The visual language had to balance softness with structure
The brand icon needed to be strong enough to eventually stand alone
Everything had to speak to the modern, thoughtful woman
Designed a custom lowercase “e” inspired by the soft curves of a hijab; creating a mark that feels both literal and poetic
Paired the icon with a refined serif wordmark to add timelessness and quiet luxury
The logo system was built for two phases: recognition through full logo now, and icon-only branding later
Chose a clean, monochrome palette:
Deep charcoal (#141414): grounding, elegant, confident
Pure white (#FFFFFF): light, open, and calming
Used a classic serif font to give the brand a sense of poise, maturity, and trust
Brought the tagline; “Scarves with a story behind”; to life through visual rhythm, space, and simplicity
Built mockups across packaging, labels, and digital assets that reflect the brand’s focus on clarity and emotion
Emytaj’s identity proves that subtle doesn’t mean forgettable. Through soft curves, elegant typography, and purposeful restraint, we built a brand that whispers; and still turns heads. This is fashion with feeling, and design with depth.
