Tara Makeup is a rising beauty brand entering the Saudi market with bold colors, diverse shades, and a fresh brand voice. As the brand geared up for its official launch, it needed a visual story that could do justice to its wide product range and speak directly to its target audience. We partnered with Tara to craft a powerful photo and video shoot that set the tone for everything to follow; from digital presence to campaigns and packaging.
Needed visual content that reflects product variety, vibrancy, and inclusivity
Target audience required emotional connection and trend-driven aesthetics
First-time market entry meant no existing brand visuals or tone references
Shoot had to cover multiple formats: product, lifestyle, social, and promotional
Ensure efficiency and creative direction in a fast-paced shoot day
Worked closely with the client to define the shoot’s main objective: highlight product variety and connect with the brand’s audience visually
Developed a detailed shoot list and creative direction to ensure clarity and vision alignment
Styled each shot to reflect scenarios the target audience relates to; from makeup kits in action to mood-driven product staging
Managed lighting, angles, and product placement for consistency across visuals
Directed lifestyle content to bring human touch and real-world context to the products
Captured both stills and video footage for use across website, social, and promotional campaigns
Professionally retouched and edited every photo and video element to align with the brand’s identity
Delivered a curated library of assets: from clean white-background product shots to emotional, lifestyle visuals ready for launch
Ensured assets were versatile across platforms; from Instagram Reels to e-commerce listings
With Tara Makeup, we went beyond the lens to bring out the story behind every product, every pigment, and every swipe of color. This shoot laid the foundation for how the brand would be seen, remembered, and loved.
