TEMA is a modest fashion brand that set out to grow aggressively while keeping ad spending lean and results measurable. With no tracking systems or digital infrastructure in place, the brand needed to build from the ground up; and fast. We partnered with TEMA to launch performance-driven campaigns, establish a solid analytics framework, and eventually, develop a high-converting Shopify store to support long-term growth.
No sales data or tracking systems
Inability to calculate or optimize ROAS
Limited understanding of customer behavior
Need for a scalable marketing framework
No website during the initial scaling phase
Set up dedicated ad accounts and tracking systems
Conducted in-depth audience research
Launched targeted performance campaigns with structured budgets
Created high-converting creatives tailored to the modest fashion segment
Focused on customer retention through engaging, personalized content
Increased ad budget based on ROI insights
Aligned campaign messaging with retail expansion plans
Strengthened customer loyalty and repeat purchases
Designed and launched a mobile-optimized Shopify store
Enhanced the shopping experience with UX-focused design and smooth checkout
Integrated analytics and conversion tracking for advanced insights
The new website became a key channel for converting repeat customers and capturing organic traffic
TEMA’s journey proves that you don’t need to have everything set up from day one; but you do need the right strategy. Starting with smart, data-driven advertising and evolving into a multi-channel brand, TEMA’s growth was rooted in performance, not guesswork. The late-stage Shopify launch helped elevate the brand’s digital presence and prepared it for the next phase of scale, retention, and market dominance.
TEMA is one of Egypt’s standout names in modest fashion; a brand with heritage, loyalty, and a clear voice. But as the fashion landscape evolved, so did the need for a more modern, minimal, and scalable brand identity. We partnered with TEMA to refine its visual system without losing its essence. The result? A cleaner, bolder, and more timeless identity that celebrates modesty with elegance and confidence.
The original logo included multiple elements that diluted the visual impact
The brand needed a more modern, high-fashion aesthetic while staying rooted in its modest values
TEMA’s previous identity relied on gradients and frames that limited versatility
The logo had to adapt across apparel tags, packaging, print, and digital platforms
Replaced outdated gradient colors with solid, timeless tones to enhance clarity and brand strength
Removed the turquoise frame for a more open, elevated design
Replaced the previous designer credit with the new brand slogan: “TIMELESS MODESTY”
Refined the brush strokes within the logo; reducing motion and increasing elegance
Introduced a modern monochrome palette anchored by soft greys and deep charcoals; ideal for fashion tags, prints, and textiles
Maintained visual sophistication with minimalist tones that compliment the product line rather than overpower it
Selected modern Arabic and English typefaces to ensure legibility and premium feel across all brand extensions
Designed mockups for fashion tags, packaging, gift bags, laundry labels, and digital collateral
Introduced a soft, abstract pattern system to enhance brand storytelling without distraction
Ensured consistency across all branded materials with a focus on timeless elegance
By stripping away what felt dated and elevating what made the brand iconic, we helped TEMA step confidently into its next chapter. It’s still the same modest fashion brand people love; just sharper, bolder, and ready for whatever comes next.
