Client
Title
Dermatology, Aesthetics & Laser
Services
Location
Egypt
Digi Dove developed Chiffon’s content strategy around medical expertise, clear education and a reassuring brand voice. Alongside the strategy, we organized its visual direction with clear guidelines, a consistent font and a structured colour palette, using distinct shades to help audiences tell men’s and women’s services apart.
Digi Dove developed Chiffon’s content strategy to make its medical expertise easier to understand. Audience personas shaped a confident, reassuring voice, while the concept “في شيفون زوون… جمالك دايمًا في المود” guided content across medical education, everyday concerns, results, services and the clinic experience.
The visuals needed the same clarity. Colours varied, there was no consistent font, and men’s and women’s services were difficult to distinguish. We introduced clear visual guidelines, a fixed font and an organized colour palette, with different shades to identify each audience’s services.
Together, the content strategy and visual guidelines gave the team a consistent direction for doctor-led reels, carousels and everyday posts, making the brand more recognizable and its messages easier to follow.
