Digi Dove transformed TEMA from a wholesale-dependent fashion business with no established advertising account or clear performance track record into a powerful, scalable e-commerce brand with a strong direct-to-consumer presence.
Starting from the ground up, we built a dedicated advertising infrastructure and developed a performance marketing strategy that allowed the brand to scale progressively and sustainably. Through continuous optimization, strategic audience targeting, and data-driven scaling, TEMA achieved an exceptional ROAS of 48 and reached significantly higher sales levels.
But the transformation went far beyond performance marketing. Digi Dove supported TEMA’s wider growth journey by launching a powerful e-commerce website, continuously improving the online shopping experience, introducing a new website theme, executing influencer and UGC campaigns, and refreshing the logo to strengthen the brand’s digital presence.
As the brand continued to grow, TEMA expanded its physical presence with the opening of a new branch in August 2024, marking another major milestone in its transformation from a business heavily dependent on wholesale into a stronger, more scalable retail and e-commerce brand.
